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Developing and Designing New Product Lines and Marketing Strategies

Teacher guide Developing and Designing New Product Lines and Marketing Strategies

TLF ID M019324

This is a unit of work about developing new market lines and strategies to sell a new or revamped product. It includes researching existing markets, target markets and other influences that affect the marketing of a new product. The resource has a teacher guide and a presentation that provides background information and prompts for learning activities. The teacher guide includes learning outcomes, a description of the unit of work, setting the scene information, two work tasks and assessment advice. There are also links to supporting resources.

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Educational details

Educational value
  • This is a highly relevant for the year 8 Economics and Business curriculum. It is particularly relevant for the content description that refers to applying economics and business knowledge, skills and concepts in situations. Work task 2 of the resource engages students in a learning activity where they devise ways to help farmers to market their products. Students plan a marketing campaign that includes: identifying customers, conducting surveys, identifying locations to sell the product and testing products.
  • The resource is also very useful resource for the content description that refers to different types of businesses and the ways that businesses respond to opportunities in Australia. Work task 1 of the resource is useful here as it engages students in examining products that have captured their attention and considering why the product captured their attention.
Year level

8

Topics Marketing Decision making Agriculture Industries Consumer goods Companies Design Entrepreneurship Reasoning Ownership Production (Economics) Working conditions Cost-benefit analysis Labour market Enterprise (Behaviour) Opportunity costs
Learning area
  • Economics and business
  • Humanities and Social Sciences

Other details

Contributors
  • Contributor
  • Name: Education Services Australia
  • Organization: Education Services Australia
  • Description: Data manager
  • Address: VIC, AUSTRALIA
  • URL: http://www.esa.edu.au/
  • Copyright Holder
  • Name: AgriFood Skills Australia
  • Organization: AgriFood Skills Australia
  • URL: http://www.agrifoodskills.net.au/
  • Publisher
  • Name: AgriFood Skills Australia
  • Organization: AgriFood Skills Australia
  • Description: Publisher
  • URL: http://www.agrifoodskills.net.au/
  • Resource metadata contributed by
  • Name: Education Services Australia Ltd
  • Organisation: Education Services Australia Ltd
  • Address: AUSTRALIA
  • URL: www.esa.edu.au
Access profile
  • Unknown
Learning Resource Type
  • Online
Rights
  • © AgriFood Skills Australia 2015. Except where indicated otherwise, this work is licensed under a Creative Commons Attribution 3.0 Australia license https://creativecommons.org/licenses/by/3.0/au/deed.en